For many of our owners, the dream of owning a home in Italy had always felt just out of reach — complicated, expensive, and difficult to manage from abroad. Appassionata changed that.

Our owners consistently describe the experience as “stress-free luxury ownership,” where every arrival feels effortless and every stay feels like coming home. Instead of spending precious holidays maintaining a property, they step into beautifully restored homes that are immaculately prepared and ready to enjoy from the moment they arrive.

What makes Appassionata unique is not simply the homes themselves, but the lifestyle they unlock.

Owners speak passionately about the authentic rhythm of life in Le Marche — morning coffees in medieval hilltop towns, beach walks on the Adriatic coast, local markets, cantinas, opera evenings, long lunches with friends, and discovering hidden villages untouched by mass tourism.

Many owners originally considered purchasing a standalone Italian property, but quickly realised the realities: bureaucracy, maintenance, language barriers, and the challenge of managing a home used for only a few weeks each year. Fractional ownership  through Appassionata offered a more intelligent and enriching alternative.

Again and again, owners mention:

  • effortless ownership with no maintenance worries

  • exceptional restoration quality and interior design

  • flexibility to stay across multiple homes in the collection

  • authentic immersion into Italian life

  • the warmth and personal approach of the Hobbs family

  • feeling part of a genuine community, not simply a property investment

Several owners describe their Appassionata homes as their “true second home,” with friendships formed locally and favourite restaurants where “the wine arrives without asking.”

Guests and family members often leave asking the same question:

“When can we come back?”

Above all, the testimonials reveal something deeper than ownership. They describe a lifestyle built around beauty, simplicity, connection, and belonging.

Appassionata is not just about owning a share of a property in Italy. It is about becoming part of Italy itself.

Turning a Dream Into Reality

For many of our homeowners, owning a home in Italy once felt like something that simply wasn't possible.

"If you had asked me several years ago if I thought that owning a house in Italy would have happened, I would have said no. So many unknowns, so many variables, and we felt so far away... Enter Appassionata, they have done all the hard work for you."

"The process was seamless. Appassionata was very transparent and comprehensive in all the documentation... The company was open to all our questions and was very proactive, helpful, pleasant, and made us feel part of the amazing Appassionata family!"

“The wonderful thing about Appassionata is that every visit creates another collection of family memories we’ll treasure forever.”

— The Harrington Family, USA

Where Character Meets Comfort

Every Appassionata home has been carefully restored to celebrate its history while providing all the comforts of modern living. From exposed stone walls and handcrafted details to thoughtfully designed interiors, each property is created to feel like a genuine home, not just somewhere to stay.

“The properties are so beautifully and thoughtfully and warmly designed. Not to sound cliché, but they feel like ‘home’. There are so many wonderful details, from the artwork to the ironwork, from the tile to the design. They are modernised but not overly so as not to fit into their surroundings.”  

“We are owners of Villa Veneto, which is an absolutely stunning property. This hidden gem was transformed by the extremely talented Hobbs family into a true luxury villa. The attention to detail and character of this property are impeccable. It is the perfect balance of antiques and a modern influence that makes this villa so warm and inviting.” 

“Owning with Appassionata has given us a genuine connection with Italy that we never imagined possible.”

— Ian & Carol Gray, UK/USA

Falling in Love With Le Marche

Many people first discover Appassionata because of the homes, but it’s Le Marche that makes them return year after year. It’s a region where rolling hills meet the Adriatic coastline, medieval villages are still full of local life, and every season brings something new to enjoy.

The Harrington family said: “Le Marche seems to have it all. The sea, the mountains, incredible food and wine, and very friendly people. It looks like it’s more well-known neighbours but without the price tag and malaise from over tourism.”  

Katie and Toby Hall shared:

Le Marche has so much charm, and with both the beach and hilltop towns it offers choice. The restaurants are amazing, and the markets are a must.”

More Than a Holiday Home

One of the biggest differences between visiting somewhere and owning a home there is the feeling of belonging. Returning to the same place each year means favourite restaurants become familiar, neighbours become friends, and routines become traditions.

The Gray’s captured that feeling perfectly.

“On our first stay as owners, we were tourists; on every subsequent trip we have been welcomed as neighbours. We go to Italy to live there each year. When we want to become tourists, we venture farther out in any direction.”  

Reflecting on everything they’ve experienced, they added:

“We have learned how to enjoy each season, what to avoid in peak season, where to park, what to pack, which beaches to target, how to appreciate people and time in our own Italian nest. For as long as we can travel, our Appassionata home will be on the itinerary.” 

Memories Built on Shared Experiences

Over the years, we’ve watched strangers become neighbours, neighbours become friends and families create traditions that bring them back to Le Marche year after year. 

Stephanie Harrington told us:

“Our guests have loved it! Some are coming back year after year. They say it is so beautiful and peaceful and wonderful to go on vacation and just relax in such magnificent surroundings. They can’t believe they are not in Tuscany… and are in awe of the food quality and low prices.” 

For the Tessalone family, ownership has also become about creating lasting memories across generations.

Children, grandchildren and friends have all fallen in love with Le Marche, discovering an Italy that many visitors never experience.

It isn’t simply somewhere they visit. It is somewhere they belong.

“Every visit reminds us why buying with Appassionata was one of the best decisions we have made.”

— The Tessalone Family, USA

Every Owner Has Their Own Story…

Some were planning to buy a villa in Tuscany.

Others had almost given up on owning a home in Italy altogether.

Some were looking for a holiday home.

Others were searching for a different way of life.

Yet, despite coming from different countries and different backgrounds, they all describe remarkably similar experiences.

  • They feel welcomed.

  • They feel relaxed.

  • They feel connected.

  • They feel at home.

That is the real Appassionata story.

Not simply beautifully restored homes.

But lives enriched by authentic Italian experiences, lasting friendships and the joy of belonging in one of Italy’s most beautiful and undiscovered regions.

Every homeowner featured here started with the same first step: a Discovery Visit.

If you’re ready to see the homes, experience Le Marche and discover what life as an Appassionata homeowner could look like, we’d love to welcome you.

BOOK A DISCOVERY VISIT HERE









Appassionata

Appassionata is a UK/Italian based business specialising in the restoration and creation of luxury, unique fractional ownership properties in the region of Le Marche Italy. 

The business is boutique in nature and style, family run and aimed at like-minded people who want to experience real Italy and a luxurious lifestyle. They are not a large corporation; their philosophy is to exceed owner’s expectations, be present when needed and offer confidence in dealing with a small but successful family business. They are based locally and take care of not just the development of the properties but the maintenance, security, payment of all bills and manage all the residency calendars and liaise with the owners.

In operation for nearly 20 years, they are one of the most experienced and highly regarded fractional ownership businesses in Europe. Having completed 7 projects to date, with over 90 owners that can attest to the quality of their delivery, they have concluded over 20 re-sales since launch, giving confidence that when owners buy, they also have a route to exit in the future. They chose Le Marche because it is one of the most authentic Italian regions and often referred to as ‘all of Italy wrapped up into one region’.

https://www.appassionata.com
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